“I don’t know what to have for breakfast.”
“I get bored of chicken.”
“I’m struggling to get enough protein in.”
“I don’t have much time to cook.”
You might have heard some comments like these from clients and thought, “It’s not that hard… a bit of meat, some veg and a few spices. Done!”
However, we have to remember some of our clients are used to eating fairly poorly (diets lacking vegetables, essential fats and high quality protein), and we can’t just expect them to adopt our ninja kitchen skills instantly.
If we want our clients to be successful then nutrition is an area we will want to help them nail.
The figures we always hear are: 60-80% of clients results come from nutrition.
And while people can argue percentages, theres no way that anyone can out train a poor diet. Not most of our clients anyway – clients with little time to train outside of their busy schedules.
Helping clients get their nutrition right is vital, both in the short term to provide results, and also in the long term – because the right approach to nutrition should be sustainable.
Sustainable healthy eating involves not just eating the right macros, but a variety of tastes and textures, and a wide range of vitamins and minerals.
Yet nutrition is often something clients struggle with, for a variety of reasons. For example. making the right food choices, eating the correct quantitiies of food for their goals, or simply having the confidence, motivation and inspiration to get in the kitchen to cook.
By having a variety of recipes on hand, which already have the calories and macro nutrients calculated, your clients will know exactly what they are eating.
Recipes which contain easy to source ingredients and simple recipe methods, will make life so much easier for your client too.
So, by sharing recipes with your PT clients, they will:
- Gain more value from your PT services
- Get better results and stay with you for longer
- Feel more inspired, confident and motivated to cook
- Refer their friends to you
So that you can:
- Systemise your nutrition service without adding to your workload
- Scale your PT business more easily
- Earn more money from each client (repeat business)
- Enjoy more time to focus on the things that matter to you most