As a Personal Trainer or Health Coach, one of the problems you can face is confused clients who struggle to stay consistent.

Nutrition can be a confusing and challenging landscape for people to navigate.

People are often confused about what they should be eating, how much they should be eating, how often they should be eating, whether they should they eat before training, what supplements should they take etc etc. 

Heck, even personal trainers and coaches can end up confused by the constant stream of BS…

One minute eggs are bad. The next big news is that eggs are now good. Fat is bad, fat is good, carbs are bad, carbs are good. I’m sure you’ve heard all this stuff before! The trouble is that any maniac with a phone and a youtube account can decide to start preaching whatever nutrition nonsense they like. 

Mainstream media is full of controversial headlines that sell newspapers and magazines, which leaves people confused about nutrition and exercise. The result is that many people just don’t know what to believe anymore. Add to that the fact that it’s very easy for people just to eat whatever tastes good, and we have a recipe for inconsistency and a lack of results. We all know that you can’t out train a bad diet.

This is where you come in.

You are the dependable guide who can cut through all the fads and clear away all the confusion. 

Your clients don’t care about complex nerdy stuff. They want simple, proven and easy to absorb information that helps them get results.

They want the right actionable advice and the confidence that you have taken care of the nerdy stuff.

The thing is, nutrition topics can be made simple.

And when you provide evidence-based educational content and the corresponding, easy-to- implement strategies to help your clients get the best results possible, you can feel assured that you’re offering great value and support, which gives you the confidence to charge appropriately for your services. 

You can also be confident in the knowledge that your clients are getting the best information and resources to help them on their journey.

 You save them from the shiny object syndrome, the endless search for the perfect diet or the latest half-baked information in the news about carbs, fat, or whatever.

You keep them on track.